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Virtual reality meets traditional research

Virtual Reality (VR) is becoming more widely available for consumers. The GfK Tech Trends Report 2017 shows an increased consumer interest in VR with 40% of UK consumers, above 18 years old, intending to buy a VR device in the next 12 months.

Catalogue: Congress 2017: Visionary
Author: Alexandra Chirilov
Company: GfK
October 26, 2017
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Citation

Chirilov, A. (2017a, October 26). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research-9112